Utopia Bathrooms has introduced a striking new brochure to coincide with its Summer 2020 product launch. In pride of place on the front cover is the new Azure Blue finish, just one of 11 new door finishes introduced across several of its key ranges.

In keeping with Utopia’s promise to offer an imaginative solution for any bathroom, no matter how small or awkwardly shaped, the 234 page brochure presents the entire collection of 11 ranges in a series of beautifully styled room sets, from the most spacious rooms complete with freestanding baths through to much more modestly proportioned bathrooms including en suites and cloakrooms.

Helen Clark, Head of Marketing, comments ‘With such a comprehensive range of fitted, modular and freestanding furniture collections and an extensive array of options in terms of colour and finish, we want our brochure to inspire and delight our customers, helping to guide them effortlessly towards designing the bathroom of their choice. We’ve included a new, easy to use, pull out section at the front presenting all our finishes and we’ve also invested heavily in new imagery, incorporating a handy ‘get the look’ guide on each page.

The new brochure is out now and is also available to browse or download directly as a pdf file from here.

Utopia Bathrooms is delighted to announce that its major product launch for Spring / Summer 2020 is now set to be unveiled.

Colour and texture are key to this latest exciting new product launch. Reflecting the vital role colour plays in any environment and particularly in our bathrooms, seven new foil finishes are being introduced across several of Utopia’s furniture collections, along with two stunning new colours to extend the colour palette for the heritage-inspired Roseberry painted timber collection. In addition to the new colours and finishes, there are significant additions and upgrades across several of the collections plus a striking collection of new handles and fabulous matt black brassware options for the first time.

Anticipating trends for both colour and finish, the seven new foil finishes are Azure Blue, Blush, Sea Green, Storm Grey, Silver Fusion, Pewter Fusion and Burnt Copper, all available across the Original Fitted, YOU, iLine, Symmetry and Geo ranges. Silver Fusion and Pewter Fusion have a lightly textured surface appearance giving visual depth to the colours while Burnt Copper has a tactile metallic finish. Four of the new colours – Blush, Sea Green, Azure Blue and Storm Grey – feature a brand new and highly innovative super matt, soft touch foil finish.

Helen Clark, Head of Marketing, comments “Innovation is the life blood of our business so we are particularly pleased that our new product development programme lost none of its creative impetus during the lockdown. We’re so proud of our team for delivering a whole world of exciting new products and colours on time and against this challenging background. In a way, it feels more than a product launch, it’s our way of demonstrating that it’s business as usual at Utopia, manufacturing beautiful bathrooms all designed and made here in the UK.”

Utopia Bathrooms is delighted to announce that its spacious showroom, dramatically updated to showcase the new products and colours scheduled for imminent launch, is now open to visitors strictly by appointment only. In accordance with current guidelines, the company is implementing rigid safety and social distancing procedures to safeguard both staff and visitors.

The extensive mezzanine showroom at the company’s Wolverhampton headquarters presents Utopia’s extensive collection of fitted and modular bathroom furniture through a series of over 45 inspirational lifestyle settings. Styles range from the heritage-inspired Roseberry and Downton through to the Contemporary Fitted collection, Lustre and Opula modular ranges, and the boutique hotel-style Geo, all accessorised with brassware and tiles from Utopia’s complementary collections.

Commenting on the updated showroom, Helen Clark, Head of Marketing, explains, “There’s no substitute for seeing and feeling our products first hand as our retailers will testify and we have received a number of customer enquiries about visiting us. The showroom is therefore an invaluable resource, enabling us to showcase new concepts, products and finishes to retailers along with imaginative display solutions.”

Also key to a number of new displays is the ability to mix and match elements from different ranges to create a bespoke look. Several of the displays demonstrate this interchangeable facility which allows even greater design flexibility.

Retailers wishing to visit the newly refitted showroom should email marketing@utopiagroup.com to arrange an appointment.